WordPress has become the preferred tool for uploading sites of all sizes and currently, 39% of websites in the world are created with this solution . WordPress has established itself as a leader thanks to its qualities for SEO as well as a wide variety of extensions that allow the integration of many features, such as WooCommerce, an e-commerce solution based on the WordPress CMS.
WooCommerce also represents 23% of ecommerce sites globally.
Woo Commerce CMS overview
This platform makes it possible to create a store, an effective e-commerce solution, and easy to use while benefiting from the significant advantages of WordPress. A turnkey e-commerce solution, very open to all those who wish to launch their e-commerce store with WordPress.
Woo Commerce is suitable for the sale and management of larger or smaller product catalogs and allows you to sell locally (in France) or worldwide (internationally).
Woo Commerce offers the possibility to sell:
- virtual and / or downloadable products
- products with subscriptions
- reservations and appointments (time)
- packs (composite products).
WooCommerce features
Woo Commerce is customizable according to individual needs,. easy to use and accessible even to the most novice. It’s already provided with . its French translation and offers the possibility of setting up a multilingual and therefore multi-currency store. The WooCommerce interface is in French, both on the client side and on the administration side. You will thus be able to benefit from complete functionalities for the management of a real online store: set up promotions, apply different tax rates, offer different languages and currencies, manage your stocks, select the authorized countries, just like PrestaShop, its direct competitor, which is also an e-commerce platform.
WooCommerce also complies with the latest regulations, such as the Hamon law, notifications for cookies,… thanks to the integration of specific plugins.
Woo Commerce Themes
WooCommerce having established itself as the most used extension, many WordPress themes are compatible with WooCommerce.
If you want to give your WooCommerce store as many chances as possible to position itself in the first results of Google , opt for the SEO Mag theme , it is the only theme really optimized on performance, SEO and UX for WordPress and WooCommerce.
Payment methods integrated into Woo Commerce
WooCommerce natively integrates Paypal payment methods (credit card and Paypal transfer), checks, bank transfer and cash on delivery. It is also possible to integrate many banking solutions by integrating other payment modules, such as: Stripe, Worldline Atos SIP, Paybox, Payline, etc.
Carriers integrated with Woo Commerce
WooCommerce CMS natively offers several fixed-price transport solutions: free delivery, delivery in Metropolitan France, international delivery, local delivery and collection at the store. It is also possible to integrate other carriers with variable prices depending on weight, such as: La Poste Colissimo, Chronopost, Colis Privé, Mondial Relay, Relais Colis, DHL, Fedex, TNT, UPS, etc.
Other recommended plugins for WordPress and Woo Commerce
Conclusion
Should you choose PrestaShop or Woo Commerce?
There is no better e-commerce solution than the others. There are more or less well suited for your project and your e-commerce!
PrestaShop is a more complete solution, but dedicated only to e-commerce, with more advanced features.
WooCommerce, which is based on the WordPress CMS, is more versatile and better optimized for natural referencing (especially if you opt for a WooCommerce SEO theme ), in particular thanks to its blog and very powerful SEO modules. WooCommerce does not integrate intrusive advertising like PrestaShop. It is very easy to update a WooCommerce store, unlike PrestaShop where there are always issues. WooCommerce themes are more easily customizable.