Every brand is competing for the attention of the users of Instagram. Small businesses, influencers, retailers, restaurants, bloggers and fashion lines, beauty brands etc., frequently struggle and feel trapped due to the lack of fans and interaction. Giving away a prize with a high-quality giveaway on Instagram is among the most efficient ways to boost followers, create brand recognition, increase engagement and increase (comprar seguidores instagram portugal) revenue in an extremely short amount of time and with minimal effort. According to research conducted by Tailwind, Instagram giveaways get 3.5 percent more views and 64 percent more engagements (followers and likes and comments) compared to regular content. In addition, your followers increase by 70% faster in three months when you host the Instagram giveaway.
If you’re thinking of how to begin and how to get started, you’re in the right spot! So take your cup of coffee, relax, then follow this guide to making and running a successful Instagram giveaway to increase your target audience and broaden your reach via Instagram.
Let’s look first at the advantages of contests on social media, along with the possible drawbacks of contests on the Instagram giveaway:
Benefits of an Instagram Giveaway
The hosting of an Instagram giveaway does not just increase your followers and engagement and increases brand recognition.
Instagram giveaways are inexpensive, entertaining, enjoyable and engaging and simple to create or run and repeat.
Create stronger connections with followers who are already in the loop.
Engages existing followers and draws them in by creating an emotional connection
Reach new prospective fans
Engage your customers more closely with your brand
Increase the credibility of your brand
Attract the attention of the most influential people in your area, driving millions of visitors to your site
Create excitement for your forthcoming release or products
Drawbacks of Instagram Giveaway
You cannot include hyperlinks in Instagram posts or the options to share the post.
One of the major negatives in contests like the Instagram contest is that it is impossible to gather user email addresses or contact information to benefit from your subsequent marketing campaigns.
Here’s a great trick to get rid of this problem
You can make your email database by making a landing page connected directly to an Instagram bio. It is easy to create your Giveaway with tools such as Woorise, Gleam, Wish pond, Easy promos, or Woo box. You need to purchase a modest plan to access the sweepers’ email addresses. To analyze extra about Instagram, Check now
Types of Instagram Giveaways and Contests
There are numerous ways to offer giveaways on Instagram. Here are a few of the most well-liked contest ideas you can explore.
Like and Follow
“Like for a chance to win” is the simplest kind of Instagram giveaway in which the winners have to be a follower of your profile and follow your giveaway posts to be eligible for the chance to win. The result is a rise in followers and followership.
Tag a Friend
Participants must mention someone they know in their comments on the Giveaway’s blog post to participate. This will allow them to give you prospects and increase your reach.
Comment to Win
Encourage users to leave a comment on the Giveaway’s page to be entered and win. In the process, your post’s engagement, as well as your customer base, will grow. This strategy is ideal for those who want to increase engagement with their post to their followers.
Photo/Video + Hashtag (User-generated Content)
Users must post an original video or photo highlighting your brand or product or selfie with a specific hashtag for the contest and tag your brand on their feed. It is also possible to ask contestants to tell a story about how their product made a difference in their lives. This improves the engagement of users and brand awareness and creates excitement about your contest.
Repost + Hashtag
Request sweepers to share the giveaway image in their posts, including the Hashtag and tag your brand. This will increase the reach of your brand.
Caption
Upload a photo and ask your participants to provide a caption to your image in the comments. This will help you establish connections with your viewers.
Trivia or Skill-Based
The participants must answer questions that are trivial to the product or service of the sponsor to participate in the contest. This technique helps your viewers to learn more about your products and services. (comprar seguidores instagram portugal)
Now is the time to demonstrate how to run an Instagram giveaway! Instagram!
1. Determine a Goal
The first step to set up the Instagram giveaway is to determine the goals you hope to accomplish with the Giveaway. If you don’t set an end goal, you’re giving away the prize for free, which will benefit your followers but not be good for your business. Giveaways on Instagram can serve many purposes, and defining a target is crucial to maximizing the benefit of the contest.
Types of Goals
Boost engagement on your Instagram posts
Grow your Instagram followers
Boost Your Email subscribers
Create User-generated Content (UGC)
Increase the number of visitors to your website
The ability to increase sales of a particular product
General awareness of your business or brand new product
Inspiring activity around a particular Instagram hashtag
You may achieve a single or multiple goals in one go. The other decisions for the Giveaway, such as the prize, the content, etc., are based on the purpose; therefore, make sure that you are specific in your goals.
2. Collaborate With Other Brands/Influencers
A partnership with a brand or influencer has a large following, which increases the prize (comprar seguidores instagram portugal) pool and distribution. People are more likely to participate in giveaways sponsored by a brand they can trust. It is important to ensure that the brand collaborating with you or the influencer has the same field or has the same principles to boost the size of your Instagram presence and drive more traffic.
If you’re partnering with the brand, contest participants must follow the respective brands to participate and be eligible to win. The influencer or brand that is working with you will announce your Instagram announcement about the contest via their Instagram profile, which will ensure you have an engaged and loyal audience. If you’re running an incentive to boost your Instagram profile, this is the most effective way to reach out to a wider crowd.
3. Research Your Audience
Understanding and researching your target audience will help you effectively design your Instagram giveaway. You can collect various information such as the location, gender, and age of your target audience by using “Insights” within Instagram’s Instagram app. Also, please take a look at the behaviour of your audience as well as their interactions concerning your brand and the particular content they prefer and engage with.
4. Be familiar with Instagram Guidelines
Instagram’s guidelines for promotion are straightforward when compared to Facebook. However, you must adhere to Instagram guidelines to avoid being banned from the platform.
Here’s a list of Instagram terms and conditions:
It is the first requirement to add a declaration of disclaimer (Instagram Giveaway disclaimer). Include the following disclaimer at the bottom of the Instagram sweepstakes post: “Per Instagram rules, this Giveaway is not in any way administered, sponsored or (comprar seguidores instagram portugal) affiliated to Instagram, Inc. When taking part, participants acknowledge that they are at least 13 and have the right to deprive Instagram of all responsibility and accept Instagram’s rules of use.”
Use the words “contest”, “sweepstakes,” or “giveaway” correctly on Instagram to avoid confusion between contestants and legal problems.
Indicate your name and the organization that is running the Giveaway on Instagram.
Instagram giveaway. State the name of the sponsor running the Giveaway.
Include details on how to get into
Indicate the length of the Giveaway (start and date of the end)
Incorporate eligibility requirements (age and place of residence)
Outline Prize Details
Indicate when and how the possible winner(s) are to be Chosen
Provide the method by which you will have the award sent to the potential winner(s)
Instagram may penalize you if you request entrants to add their tags to your post
5. Pick a Prize That Your Audience Will Love
A prize can be the sole thing that draws participants to participate in your contest. Therefore, the prize should be relevant to your company or the brand your customers require. In this way, you will get participants interested in your niche or business instead of the prize.
The primary goal of every new company is to increase the number of Instagram followers. We are all aware that initial 10k followers are the hardest to acquire. Smaller businesses that have no or a small number of followers could give away lavish prizes such as iPhone, iPad, iPhone or cash, vacation and Amazon gift cards to increase the growth of their followers.
However, businesses with an established number of Instagram followers shouldn’t provide these lucrative prizes. This could bring you many followers but not generate any new customers or draw in high-quality participants. Furthermore, when the Giveaway ends, participants who were who are interested in winning the prize will stop following you.
It is time to think about the prizes you could give away. A $20 to $30 prize could be enough for a contest that requires users to tag their friends. If you want users to make content and tag your business in the process, you should give them a fantastic prize. What amount to put into a prize is completely up to you. Many options are offered that will fit any budget. The choices are like this:
An exclusive prize pack containing your items
Services you own (free membership or loyalty points)
A gift card from your local store or credit card for a store
It is also possible to look over the prizes given by your competition or similar niches that host contests for giveaway prize suggestions.
It is also necessary to set the prize amount and limit. For instance, a tiny local business, @sunnycoclothing, promised to give away a bathing suit to anyone who reposted their giveaway picture in (comprar seguidores instagram portugal) the space of 24 hours. However, the contest was a success, and the number of followers grew from 7,000 to 750,000 in a matter of hours. Unfortunately, the company could not meet the free suit orders and made an estimated $73,000 in refunds for shipping costs. Therefore, if they had set an upper limit on the first 5 000 people, the outcome could be different for them.
6. Determine How Users Will Participate
We listed seven different kinds of Instagram giveaways in the previous paragraph (Like and Follow Tag a Friend Comments to win, Video/Photo + Hashtag. Repost + Hashtag Caption, Trivia or Trivia or Skill-based). If this is your first time participating, you are entering a giveaway; make your Giveaway as simple as is possible to increase your exposure and growth. The process of entry should require just 2 or 3 steps.
The majority of sponsors require users to like comments to share, like, repost or even share a Story to boost engagement; however, it is eventually difficult for people to participate in the prize. So users avoid entering. The best way to ensure maximum participation is by encouraging users to leave comments, follow or tag.
If you want to increase your number of followers, invite users to ‘follow your brand’s account to enter and take home a prize. If you’re looking to boost your brand’s visibility and increase brand awareness, ask your participants to post your Instagram Giveaway photo or tag their friends in the comments.
7. Decide Duration of Giveaway
Next, you must decide the duration of a giveaway on Instagram. Selecting the right length, i.e. one day, several days, one week, or even 2 weeks, is important when it comes to the duration of an Instagram giveaway. Brands with large and highly engaged and loyal audiences opt for sweepstakes that run 24 hours, but smaller companies should stay clear of it because too short will not be enough to attract people and get them (comprar seguidores instagram portugal) to participate. The sponsors make the mistake of thinking that a longer duration of giveaways will draw more people. But unfortunately, if the event is too long, participants may forget about it. The majority of sponsors adhere to 3-7 days because it boosts the excitement and urgency among the participants. The duration of your contest on Instagram must be in line with the value of the prize. If you are offering a highly sought-after and valuable prize, you should opt for the larger Giveaway to get the most submissions. If the prize isn’t huge, the shorter time for the Giveaway is preferred since people do not like waiting to see the outcomes.
8. Select the Creative and Right Giveaway Hashtags
Hashtags do more than help monitor entries and conversations that occur during the Instagram Contest and highlight your campaign, brand, or product. Creating a memorable and unique hashtag is crucial to increasing engagement for the Instagram Giveaway. The Hashtag should be relevant to the particular campaign and your business to create brand recognition.
It is essential to create a longer and more specific Hashtag with the words Giveaway or contest. For example, #[yourbrand]giveaway #[yourbrand]contest, #productgiveaway[yourbrand], #[yourbrand]productsweepstakes, etc.
Beware of using commonplace hashtags like #giveaway and #contest because they draw prize pigs and those who participate in every Giveaway they come across to get rid of a non-targeted public. Make sure to add your Giveaway’s Hashtag in your Giveaway’s post and your image.
9. Create the Perfect Instagram Giveaway Post
Instagram’s focus is on photos, creating a high-quality and engaging giveaway post that will grab the interest of your audience. There is no set of guidelines to create the perfect Giveaway post on Instagram. However, two essential aspects of an Instagram giveaway post are an attractive, vibrant image and a message announcing the Giveaway.
Ideal Instagram Giveaway Image Format
You need to create an appealing photo or image for your Giveaway to draw attention and attract attention. For example, two attractive photos are required for your Instagram giveaway One for Posts and one for Stories. Each of them has different dimensions.
The image must contain:
Specific prize
The deadline for the Giveaway is November 30th.
“Win _______” (your prize)
Limit (age or geographical location) as a subheading
“Giveaway” is the word that means “giveaway.”
Your logo and brand colours
Hashtag that is centred around giveaways (if there’s one)
Ideal Instagram Giveaway Text Format
In your text, you must clearly state all rules, including eligibility, the date and date that the prize will be awarded, the detailed instructions on participating in the Giveaway, bonus entries, winners selection, and any other T&Cs. It is also important to detail the winners and prizes in depth. Use hashtags or mentions, emojis and emoticons to make it more accessible.
10. Start and promote your Instagram Contest
After planning and prepping have been completed, you can launch your Giveaway on Instagram. After you have launched the Instagram Giveaway, the next step is to advertise it to make it an instant hit and win sweepstakes-based marketing. Promotion is the most important factor in increasing exposure.
Ways to Promote Your Instagram Giveaway:
Paid
Sponsors with sufficient funds can use paid promotional channels to advertise their Instagram giveaways to get the best outcomes. The paid ways to advertise Instagram giveaways are Sweepstakes Directories, Google Adwords, Facebook ads, video ads, magazines and newspapers, Influencers on social media, LinkedIn ads, Twitter ads, Pinterest ads, TV and radio (needs huge budget), as well as Programmatic ads. Paid advertisements are the most effective way for startups to advertise the Instagram contest.
Organic (Free)
Do not underestimate the power of free methods to advertise the Instagram contest. Making sure you post on all platforms is a great way to get as many entries as you can. It is possible to post your Instagram Contest on your social media channels, Instagram stories, Reddit email addresses, blog posts on your site or a partner’s site and forums for no cost to increase your reach.
11. Choose a Winner
After completing the Instagram sweepstakes, it’s now time (comprar seguidores instagram portugal) to choose the winner. It is imperative to pick an honest winner based on the method you have chosen to select a winner that is judged randomly. Picking a random winner for an Instagram giveaway can be time-consuming since you can’t export Comments or Likes of the post. There are, however, several Instagram Giveaway picker Tools that can be used to randomly select winners from your Instagram contest and avoid unfair advantage or fraud. For greater information, click here
Instagram Giveaway Picker Tools
Free
Random.org
Commentpicker.com
App-sorteos.com
Iconosquare.com
Randomcommentextractor.com
Miniwebtool.com
Paid
Randompicker.com
Instabom.com
easypromosapp.com
Arbitery.com
Woobox.com
Simpliers.com
If a lucky winner is chosen from the crowd of contestants, check if they have followed the rules or not. Then, contact the winner(s) by email or text message to let them know they have won the prize. You may also leave a comment on their image and request for them to get in touch with you.
To celebrate the winners, make sure to publish their name(s) on your social media channels via a Story, campaign post, DMs, and comments to make them Instagram well-known and establish trust with your followers.
Always make sure to update your Giveaway post to inform people that it’s ended.
12. Evaluate Instagram Contest Results
The last step is to evaluate the effectiveness that you have achieved with the Instagram Contest. The results you track will help to determine if you’ve met your goals or not.
You should evaluate the following aspects:
The total number of entries
Engagement levels
Product tests
Total reach
Visits to your site or landing page
Follower growth
Hashtag volume
User-Generated Content Submissions
Quality of the material you received
The tools that you can use to analyze the results for your Instagram contest include Instagram analytics, Google analytics, manual exports/reports, and reports from contest software. Once you have figured this out, it is simple to calculate the ROI and design a better contest next time.
Tips for Making your Instagram contest successful:
Utilize another post, Instagram countdown stickers in Stories or a countdown on your post to keep your followers on track to enter the Giveaway
Follow the influencers who participated in your Giveaway to develop connections with them.
If you asked participants to leave comments about your contest, respond to their comments
Don’t host Instagram loop giveaways
Do not use the word “lottery” in your Instagram giveaway or contest.
Do not include any person or brand that isn’t in your Giveaway.
Never promote incorrect tagging.
This step-by-step guide can help you learn how to conduct an effective (comprar seguidores instagram portugal) contest on Instagram. An Instagram giveaway that isn’t designed and executed correctly will hinder the growth of your account. Instead, follow the steps above to make a targeted giveaway to meet your objectives with your content on social media. The giveaways targeted for your niche will attract your target public and eventually provide loyal, active followers to help you achieve your marketing objectives.
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