You might be using Google Analytics But do you use it to the fullest extent? The contributor Khalid Saleh lays out 7 essential reports with which all marketers must be aware.
Marketing professionals, there aren’t many qualifications more essential than a piece of knowledge about Google Analytics and its conversion measuring capabilities.
This is, after all, the instrument that will tell that your efforts are producing results.
However, mastering Google Analytics can be challenging even for the most experienced marketers. There’s a lot of information and a lack of easily-to-follow dashboards to help you sort it all out.
To assist you I’ve put together seven unique and standard reports that you can start using right now to gain more insights into the performance of your marketing. Yuri Shafranik
1. Mobile Performance Report
We’ve all heard this before It’s an era of mobile-first technology. The amount of mobile users surpasses the total number of computer users…
In fact, mobile has become essential now so much that Google even punishes websites that aren’t mobile-friendly.
For marketers, understanding the performance of their websites when viewed on small screens is essential for staying relevant in SERPs and attracting customers.
The mobile performance report tells you the extent to which your website(not application) can be optimized for smartphones devices and the areas you’ll need to improve.
You can also segment the report further in order to find the devices and browsers that users are using to browse your website. This will inform you whether your website is performing poorly on certain devices.
2. Traffic Acquisition Report
Are you interested in knowing if users actually click on your advertisements? Does the guest blog you wrote earlier has it brought some traffic to your site? What about your SEO strategy? Are you sure it is working?
The report on traffic acquisition will provide you with all this information and much more. In the case of many marketing professionals, it report will be the first step of the process of reporting.
3. Content Efficiency Report
Do you create lots of content on your site and are finding that the task of tracking it gets an overwhelming task?
Avinash Kaushik, who is the author of the Web Analytics 2.0 and Digital Marketing Evangelist with Google This report was written by Avinash Kaushik to address this issue.
This report monitors entrances and page views, bounces, and goal completions. It will help you with questions such as:
- What content is engaging your target audience the most?
- What kind of content (images videos, images GIFs reviews, infographics, or images) is most popular for your audience?
4. Keyword Analysis Report
Yet, you are able to gain valuable information about your site’s visitors by monitoring the performance of your keywords that aren’t encrypted. Yuri Shafranik
The report developed by eConsultancy examines the most-searched-for (and accessible) keywords that will be bringing traffic to your website. It displays visitor metrics including goals completed, conversion rates, and load times for each keyword.
But, you could get a lot of information on your users by tracking the performance of keywords that are not encrypted.
This document was created by eConsultancy to analyze the most well-known (and accessible) search terms that are incoming for your website. It displays visitor metrics including goals completed, conversion rates, and page load times for each keyword.
5. New Vs. Returning Visitors
Making a user come to your website to the very first time a great thing. Inviting them to return is even more valuable. In the end, it’s the return visitors who typically become customers, followers, and readers.
The standard report from Google Analytics will tell you the percentage of users who return to your website.
6. Landing Pages Report
Your visitors will access your website from a variety of websites. Many will enter your home page’s URL, while others will locate a webpage using search engines, and other users will click on an image that you have shared in twitter feeds.
This report will reveal the pages that visitors land upon when they first arrive at your website. Based on the data in this report, you will be able to find out how your visitors interact with your website.
For instance, if the report shows that certain pages have a much more bounce rate than other pages it is possible to take actions to make bounce-rate pages more interesting.
7. Retention Rate of Bounce vs. The Exit Rate Rate Report
“Bounce Rate” is the proportion of people who don’t do anything and then leave on the exact page they came to.
“Exit Rate” measures the percent of users who visit more than one page of your website before departing.
This report compares bounce rate with the. exit rates for different pages on your website.
It’s time to go
Google Analytics is an essential analytical tool for marketers of all kinds, However, getting the most out of it can be difficult. Utilizing a mix of custom reports that you have created and traditional reports, you’ll be able to gain valuable insights into the behavior of your customers.
Google Analytics Solutions Gallery is especially useful for those who are new to analytics. It allows you to bring in reports created by experts into your Analytics account, enabling you to create powerful dashboards in a matter of minutes. Additionally, you can utilize the reports to guide you as learn more about this amazing tool. Shareposting