You have a killer product, but how do you get it into the hands of your customers? The answer is retail packaging. But, if you don’t pay attention to form factor, graphics design, and price point, you could be losing money in the process. We all know that packaging is important for any product, but did you know that the type of package your retail product comes in can actually help or hurt your bottom line. Using a clear package whenever possible.
Customers like being able to see what they’re buying and clear packaging provides this opportunity. It also makes it easy for customers to identify where the best deals are on products with multiple sizes or types (i.e., cereal). Clear retail packaging wholesale also makes it easier for retailers to manage inventory levels by identifying when items need reordering; if an item isn’t visible through the package, then it’s time to order more. Further are ways to make sure your retail packaging isn’t losing you money.
Retail packaging is a major concern for any business. With so many different options and considerations, it can be hard to know what’s best. Nowadays, you’re not just looking for packaging that won’t break or leak during shipping – you want something that will stand out on the shelf and get your product noticed. Whether you’re an online retailer or a traditional brick-and-mortar store, there are several things to keep in mind when designing your retail package:
1) Make sure it fits with your brand
2) Use materials that are eco-friendly
3) Consider how easy it is to open
4) Choose colors carefully
5) Check for any labeling requirements
6) Be aware of cost-effectiveness
1. Get the right retail packaging for your product
Product packaging is one of the most important elements of any business. It can make or break your product. You can have a great product, but if your packaging is boring, people will be less likely to buy it. If you have a boring product, but a really great package, people will be drawn to your product by the packaging. Image Shopping is one of the leading causes of customer dissatisfaction. To make your product images look better, you should take them in nature with the manufacturer’s choice of images. You can do this by applying different filters to the image.
For retail product images, you can hire a professional designer or post images on sites. Online image sites are the fastest and easiest way to get product images in front of thousands of people. Designers, take note: nice product images mean more sales.
Graphic design is a bit like retail packaging. The same images can be extremely attractive, but only if they complement the product. If you do not want to spend time on the design, your product will look pretty. But people won’t buy it if it does not look good. When you create images, make sure that they are at least 720px wide and 1,200px tall. The height should be at least 30px for images to be displayed well online. Keep in mind that icons or brochure images can take up more than one width space but a product image should only take up one width space (although this may depend on the size of your original pixels).
Pricing is the third most important element when the product is in the store. The higher the price, the more likely your customers will make a purchase. Shoppers want to shop with as little friction as possible to see if they like your product.
Use smart graphics to make your packaging stand out
It’s important to stand out on the shelf. In a marketplace where there are thousands of products, it’s important to try and make your packaging as eye-catching as possible. Add graphics to your packaging to make it unique and interesting. Just like a great restaurant exclusive, there are infinite combinations of colors and types of graphics you can create for your packaging. Grab a piece of imageboard and start placing your graphics in spots where they will stand out and attract visitors to your retail packaging online store. Adding graphics isn’t limited to just product shots, it can also include fun facts about your product and helpful inserts as well.
Brands use graphics that were about the size of the television screen and stood about a foot tall. The graphics were in large, high-resolution text format for easy readability. They also include a button to share to social media and a hashtag for easy inclusion in marketing campaigns.
Packaging is a great way to promote your product. Visitors to your online store will be persuaded by the packaging. It will help draw the visitor in and get their attention. Keep your graphics simple and take inspiration from attractive designs on restaurants and sports team packaging. Make sure your graphics conform to current industry standards and make sure you’re not hurting your website’s search engine optimization rankings with links to social media.
Consider the form factor of your retail packaging and its price point
When you’re designing the packaging for your product, think about the form factor. There are three main form factors:
- A) package units, which are units of product in a box
- B) units of use, which are units of products that are sold individually,
- C) units of consumption, which are units of products that are used individually.
Think about the size of your box. Do you need more space for certain things? If so, have a bigger box for people who buy on the internet or download things. Otherwise, you might not have all the content that is in your cart when they get it. The same goes for usage. If you have an e-commerce site, consider having more “units of use” for lower-priced products, like a carry-on or small bag.
Conclusion
Whether you’re looking for a way to make your retail packaging stand out or just want to be environmentally friendly, there are plenty of ways that you can do both. The custom packaging online company gives better access to solutions for packaging. If the idea of designing and manufacturing new packaging is too much, then try finding materials like recycled paperboard. You should also think about how easy it is to close the package and what kind of labels are necessary. It’s important not to spend too much money on things like printing because cheaper alternatives exist.