What are Long-Tail Keywords?
The Long-Tail Keywords are keywords that have low competition and their searches are less competitive. It’s easy to get these keywords for SEO Company Minneapolis because there is less competition in this space which means the cost to rank for these terms is less than the overall search engine market.
In the old days, your keyword would be something like “free app” or “apple computer service near me.” The cost was relatively low. Nowadays, you can’t compete with “apps” or “computers.” So what do you do? You need long-tail keywords. These are phrases that have a length of three words or longer, so they’re not as competitive and don’t require as much capital to advertise on Google.
Why should I care about Long-Tail Keywords?
As a small business owner, you don’t have the resources to get ranked for the more influential keywords. If your SEO Company Minneapolis website is a new startup and you’re looking to get brand recognition, people will only find you through your Long-Tail Keywords.
Google has made it much easier to target these keywords with AdWords so that even if they are not high competition you can still target them. You can use them to:
Long-tail keywords can be typed in any organic search engine or paid search campaign and will perform very well because of the name recognition of the keyword itself and Google’s algorithm. The name recognition helps because the words are put together and it’s easy to understand what they are looking for.
How should I use Long-Tail Keywords?
You can target these keywords with Google AdWords, but you can also use them in your backlink strategy. You can get a lot of inbound links from sites that also rank for these keywords which will help boost your overall ranking.
With all the information out there on how to get Long-Tail Keywords, you need to know how you should use them. The biggest mistake that people make is they think they only have to focus on a few key terms when they should have hundreds of different long-tail key terms.
How To Add a Long-Tail Keyword into a Content?
1) Create the content
It’s a good idea to create the content before adding the keywords. When you’re creating the content, make sure you use the keywords that you want to rank for SEO Company Minneapolis. It will help increase your chances of ranking once your post is live.
2) Put your keywords in with other words that have similar meanings
For instance, if you want to rank for “Personalized Gift Boxes,” you can add in some words that are related to this topic but could be added into a different sentence without changing the meaning of what you’re trying to say or target. You can add them into articles to give them new meaning and use different casing which will help your post’s ranking potential.
3) Use Long-Tail Keywords in the first paragraph of your post
This is a great place to use them because it commands the authority in your article and will also direct readers to click on more content for SEO Company Minneapolis. This is where you should also include some of your other long-tail terms in this paragraph as well.
4) Use Long-Tail Keywords at the end of the article
The last place you would want to include your Long-Tail Keywords is at the end of your articles. This is a good place to make sure that they’re content and if they’re not, take them out. Make sure that when people are on your blog they are seeing all of the keywords that you want them to see for an SEO Company Minneapolis. You can include them here at the end with other relevant words to help boost your rankings.
5) Test using long-tail keywords on the title tag, image ALT attributes, video title
You can use long-tail keywords to add keywords to your website’s title tag but also put them in the ALT attribute of the image. If you have a video on your website you should make sure that they’re in there as well. This is a great way to boost your rankings in search engines but also to make sure that you’re getting extra traffic.
6) Keep track of the keywords
This is an important step that a lot of people tend to forget because they’re so busy trying to get their SEO Company Minneapolis website up and running. Make sure you keep track of what your keywords are at all times because this can help rejuvenate your website later on down the road. You want to make sure you’re always looking out for new long-tail keywords and also deleting ones that aren’t relevant any longer. If you keep these points in mind, you should be well on your way towards improving the ranking of your website.
Long-Tail Keyword Stats
The one thing you need to know when it comes to Long-Tail Keywords is how they rank in Google. As long as you understand the difference between long-tail and mid-tail searches, you’re going to be able to make the most of them. As you can see, though, there are a lot of stats that can help out when it comes to using these terms in your search campaigns. Let’s take a look at some of them:
Google AdWords
These are keywords that occur at the end of a sentence or a phrase and have three or more words. If you’re having trouble with them, don’t worry. We’re going to take a look at some stats to help you out with SEO Company Minneapolis.
Long-Tail Keyword Search Queries:
The first key point is the amount of Long-Tail Keyword searches that Google gets per month. As you can see, it’s a lot smaller than the Mid-tail terms but there are over 40 million searches that are made every month which gives you an idea of how many people search for them regularly. It also shows how many searches there were for each year, which shows you how popular these terms are becoming over time.
How Long-Tail Keyword Searches Rank:
If you want to get a good idea of how keywords rank, you need to know what kind of search terms they are. If you think about the way Google works, it’s pretty easy to figure out that the more specific the search query is, the higher the ranking.
Long-Tail Keyword Search Volume Per Month:
In this case, we can see that there is 6 months’ worth of searches for each term and that’s a lot of searches for long-tail keywords if you think about it. There are only 20 million searches overall though so it doesn’t even make up 50% of total monthly searches which is important to note.
How Long-Tail Keyword Searches Rank:
Google says that long-tail searches are the best when it comes to ranking. You want to make sure you can grab these searches if you want to be successful with Long-Tail Keywords for SEO Company Minneapolis. These are all examples of how to use them and also what not to do. Some things will help you out more than others so make sure you know how to use them effectively.
Long-Tail Keyword Ranking:
As you can see, the Long-tail Keywords have a lot of searches each month but they don’t rank super high on Google. The reason for that is that they are much less specific and targeted. Even though there is 6 months’ worth of searches for them, it’s not enough to warrant the ranking which is what you want when you’re trying to rank for Long-Tail Keywords.
Google AdWords Search Queries:
These are keywords that occur at the end of a sentence or a phrase and have three or more words. If you’re having trouble with them, don’t worry. We’re going to take a look at some stats to help you out.
Long-Tail Keyword Search Queries:
The first key point is the amount of Long-Tail Keyword searches that Google gets per month. As you can see, it’s a lot smaller than the Mid-tail terms but there are over 53 million searches that are made every month which gives you an idea of how many SEO companies Minneapolis search for them regularly. It also shows how many searches there were for each year, which shows you how popular these terms are becoming over time.
How Long-Tail Keyword Searches Rank:
If you want to get a good idea of how keywords rank, you need to know what kind of search terms they are. If you think about the way Google works, it’s pretty easy to figure out that the more specific the search query is, the higher the ranking.
Long-Tail Keyword Search Volume Over Time:
In this case, we can see that there is 6 months’ worth of searches for each term and that’s a lot of searches for long-tail keywords if you think about it. There are only around 20 million searches overall though so it doesn’t even makeup 50% of total monthly searches which is important to note when ranking an SEO Company Minneapolis.
Conclusion:
Long-Tail Keywords are a good strategy for you to use when you’re trying to get traffic from search engines for SEO Company Minneapolis. If you want to learn more about them, take a look at Google’s site on Long-Tail Keywords and how you can use them effectively. We also recommend that you take a look at some other strategies for getting traffic from search engines that can help out with your website rankings as well.