Online reviews are the first reference point for customers when they want to buy products or services from a new brand. If you are not showing the social proof on your website, your leads may not make an effort to look elsewhere and leave the website, which means a potential customer is lost to you.
But you can solve this problem by embedding Google reviews to your WordPress website. Google reviews are authentic and can help you instill trust in your website visitors. Let’s understand the steps to embed Google reviews on WordPress Website and how they will help you grow your business.
How to Embed Google Reviews on WordPress Website?
There are two methods to add Google reviews on WordPress for your business website. The first method is using WordPress Plugin, and the second method is using a social media aggregator.
Some of the best tools and plugins options for you:
- Taggbox Widget
- Tagemebed Widget
- Elfsight widget
- Reviews on My Website
- Social Proofed
- Taggbox Plugin
- Tagembed Plugin
Understand both the methods in detail and choose the most suitable for yourself.
Method 1: Using WordPress Plugin
There are many responsive plugins available on WordPress to help you embed Google reviews on the website. So you pick anyone and follow the steps below to get started.
- Search and download the Google reviews WordPress plugin.
- Activate the plugin and create an account on it.
- Now create a widget and select – add social feeds.
- Click on Google to select it as your source of content.
- Select the connection type. The ‘My Places’ option will allow you to collect reviews from your business page, and the ‘Places’ option will allow you to fetch reviews from various pages on Google.
- After establishing the connection, your social media feed of Google reviews will be created.
- Now, to show these Google reviews on your WordPress website, you can follow two ways.
- Navigate to the webpage where you want to show the reviews. Click on the ‘+’ to add a new block and select your widget. Publish it, and it will be embedded on your website.
- Refresh the widget and copy the shortcode. Paste the code on the webpage where you want to embed the Google reviews.
Method 2: Using Social Media Aggregator Tool
Select a social media aggregator tool that can collect Google reviews and is compatible with the WordPress website builder.
- Now log in to your tool and create a widget.
- Add social feeds from the dashboard.
- You will be redirected to pick your source of content aggregation, where you have to select Google.
- Choose the connection type – Places or My Places.
- Connect with the Google account, and your social media wall will be ready.
- Moderate the Google reviews to hide the low rating ones and highlight the 5-star or 4-star rating reviews.
- Customize the presentation of your widget through the design panel. You can add new themes and layouts, change fonts and colors, etc.
- Now publish the widget and select the option – Embed on Web Page.
- Now select WordPress when the pop-up asks you to pick your website building platform.
- Adjust the size of your Google reviews widget and then copy the embed code.
- Log in to your WordPress account and navigate to the webpage where you wish to add the Google reviews.
- Add a new block to the editor.
- Choose the HTML option and paste the embed code you copied earlier.
- Update or Publish the page to make the changes visible on your website; your Google reviews are embedded on your WordPress website.
Benefits of Adding Google Reviews to Your Website
• Show Your Brand Credibility to New Visitors
New website visitors will look around your website to find information about your brand, but your marketing content is not enough to win their trust. However, adding Google reviews to your website will show them that you are a trusted and reputed brand in the market.
• Boost Conversions through Website
Once you gain the trust of your new leads, they will be assured to buy your products and services. Google reviews will indirectly increase the proportion of website sales for your brand.
• Form Better Customer Relationships
Adding the Google reviews on your website shows your leads and customers that their opinions and feedback matter to your brand. It makes them feel appreciated, and they will be inclined to share their feedback for your new products and interact with your brand through social media or other platforms.
Over To You
Google reviews are a free marketing tool for your business, and you must not miss out on the opportunity to leverage them on your marketing channels. The genuine reviews will help you win the trust of your potential customers, shoot up your sales, and create loyal brand advocates for your brand.
All you need to do is collect the best Google reviews and embed them into your website or other marketing touchpoints. Summing up this guide here, we hope you are now ready to embed Google reviews on your WordPress website and grow your business.