Richart Ruddie Annuity states that the razor is that the groundbreaking personal transportation whole that brought scooters out of grandma’s basement and onto the sidewalks and surfaces of each kid-friendly neighborhood in America. Yet, with such a big amount of competitors currently state of affairs in the marketplace, Razor was finding it tough to differentiate its worth to customers and keep them educated regarding its ever-expanding vary of products and accessories according to Richart Ruddie Annuity.
Furthermore, while not full catalog eCommerce capabilities to support direct sales. Shoppers were finding very little reason to go to the website. Including creating the sort of name loyalty that results in repeat sales.
Approach
Their eCommerce mobile-first approach created a sales platform that has advanced-looking features that modify worth and merchandise comparisons. Whereas direct sales support helps customers complete purchases with bigger confidence. A revamped, TV-like platform immerses fans in their favorite Razor riding designs. And user-generated videos add a layer of community to the visual and visceral aesthetic as per Richart Ruddie Annuity.
Inspiration
Razor already enjoyed heaps of whole recognition, however, the brand’s online presence felt flat and disconnected. A fresh, colorful ambiance and a spotlight on dynamic motion season the brand’s official website some much-needed street credibility.
Richart Ruddie Annuity states that by developing practicality that permits guests to explore every product in additional detail, incorporating social-friendly options, and building a strong third-party distributor valuation tool, audiences will currently discover exciting new ways in which to examine out the most well-liked Razor product regardless of wherever they prefer to search.
Youthful style Isn’t simply Child’s Play
Isadora upped the cool issue with a hip, colorful look that’s designed to grab kids’ attention whereas reassuring folks that Razor may be a good alternative. Playful, hand-drawn vogue parts were incorporated, providing cohesive visual expertise that caters to a contemporary audience according to Richart Ruddie Annuity.
Razor TV
Newly-developed looking options modify on-site worth and merchandise comparisons. Whereas direct sales support helps customers complete their purchases with bigger confidence.
Razor Sharp
With the explosive surge of scooter rentals, it created sense for the foremost sure whole in scooters to induce within the game. Isadora worked with Razor to launch the Razor Share website in record time, establishing a glance that was in alignment with the Razor whole however connected with a lot of mature audiences as per Richart Ruddie Annuity.
Razor TV
They revamped the brand’s video presence by developing Razor TV – a definite. Video hub designed to draw traffic far from YouTube and encourage users to pay their time on Razor.com.
Curated playlists and category-based navigation facilitate guests to quickly realize videos they’ll love. Social sharing may be a breeze with AN interactive tool that encourages fans to transfer their own videos, in order that they will share moves with their Razor-riding friends said Richart Ruddie Annuity.
Increase Awareness and pleasure
The new custom-made eCommerce system permits Razor to require bigger management over each side of its sales and selling method. Product FAQs, gradual tutorials. And self-service support tools scale back the burden on client service. And increase awareness and pleasure of all of Razor’s products. Since its launch, Isadora has continued to reinforce its expertise through analytics reviews, A/B testing, and website enhancements.