The exhibition industry is touching new heights day-to-day. It is emerging as the biggest platform to launch new products, and achieve marketing and networking for the existing ones.
Exhibitors invest a lot of time and money in planning for an exhibition, or a trade show to maximize their results. All the brands exhibiting at the exhibition strive to attract the maximum visitors and generate maximum leads for their brand.
Exhibition stands play an important role in any trade show or exhibition participation by any brand or company. There are multiple types of exhibition stands available in the market by many exhibition stands USA.
Exhibition Stands are conside to be the face of any brand while exhibiting. The real struggle lies in the selection of that one booth type that fits in the identity and image of the brand.
To promote the brand efficiently with the offered products and services, exhibitors must have the right type of exhibition stand for promotion. The choice of the exhibition stand mainly depends on the requirement, availability, and budget of the exhibitor. There are various standard types of exhibition stands availably suitable for different purposes.
Your main purpose in participating in an exhibition will decide the type of exhibition solution that will be right for you.
There are a large number of stands that can be use in an exhibition, but to make it simpler we are presenting 3 most famous types of exhibition stands used.
Custom Exhibition Stands
This kind of stand comprises attractive custom booth design company to catch the attention of maximum visitors and to ensure maximum sale opportunities for the brand.
These stands are usually wide and tall with huge walls and logos which makes them physically attractive and compelling. Usually, they are an ideal choice of large-scale industries that wants huge exhibition stands to ensure a bigger impact and generate quality leads by presenting their brand power.
Higher impact makes the cost too higher. Hence, it is not considered as an option by the small and medium scale industries. One more drawback of this design is that it cannot be reused.
Modular Exhibition Stands
Due to their various features, these kinds of stands are quite popular among exhibitors. These stands are customizable and flexible which makes them fit easily into client requirements. Modular stands are completely eco-friendly and reusable and are made up of lightweight materials. These features can easily cut costs on shipping and labor as they can be easily compacted into small spaces.
These kinds of stands are best choice of medium, and small scale industries for their multiple advantages and reasonable cost.
Pop-Up Exhibition Stands
Pop-up stands are the most visually appealing type of exhibition stand which are also portable and versatile in nature. They are the right choice for any event when your prime focus is on branding. These are easy to install which makes them the most suitable choice for exhibitors, wanting to use the same stand at various events.
Also, they are comparatively cheaper than any other type, hence the companies with a minimum budget must opt.
Though they don’t offer much space for imagination, and creativity still they are a good option to promote your business without worrying about the budget. You could use some creative exhibition equipment and furniture designs to decorate your pop-up stand.
So, these were the three standard types of stand options that can be used while participating in an exhibition as per requirement and budget.