Web Design
Designing a website is equivalent to creating a ‘detach’ office for your company. The path leading to the inauguration is long and complex, made up of mandatory steps and advice to follow. The environments – even the virtual ones – must be welcoming, inspire trust and professionalism . We need to create an elegant atmosphere that is synthetic at the same time, capable of going straight to the point by stimulating the eye and mind.
The web design brings together all these elements within an ad hoc structure that is technical graphics, develop by a team web agency that takes care of every detail. The dialogue between the various elements must be calibrate, so if the showcase that is inaugurate will be strong in terms of content, but not so much in relation to the aesthetic profile and usability, that site as a whole will not be able to be effective. In short, web design is one of the primary aspects to be taken into consideration to develop a valuable project.
The first impression (many times) is what matters
The layout is a crucial element to be take into account and to which an ad hoc study phase must be dedicate. The first impression, especially on the internet, is often what counts: you have to be prepare. When we talk about layout we are referring to a mix of both graphic and functional elements : the user who ‘lands’ on a site and finds himself in front of the home page must be invite to stay.
Interaction
This can happen thanks to the harmonious set of images, information and ease of navigation offer in unison: interacting is the key word. and – in this context – sight is undoubtedly the most exploit sense for marketing purposes (it can directly influence the decisions of users). Colors must highlight titles and texts, always remaining align with the brand and its identity, highlighting the most important elements and information. As for the contents offer, these must necessarily be reader orient , that is, prepare for easy reading. A draft of the layout is always sent to the customer for approval, before the project begins.
Make the user understand that his judgment is important
It is necessary to be able to communicate, through web design choices, that the user’s judgment is important and place at the center of the design of the virtual showcase (it is the so-call user experience ). Every aspect is optimize to make the stay on the site pleasant, thinking it as if it were a corporate office.
Importance
Web design is a very important element, as it is able to influence the public’s opinion about the brand and helps keep users on the pages for longer to discover the business, products and services. The user, observing the degree of care (even simply at a glance) place in the creation of the site will be able to get an idea of the treatment and assistance that are reserve for him.
LESS IS MORE: THE “minimal DESIGN” And its advantages
It is often said that ‘simple things are also the best’, this is as true in everyday life as it is for the web. This is why, in the design of a site, the minimalist trend is one of the most popular nowadays. The reason is obvious: the dense space of materials, images and texts often ends up distracting the eye from the really important elements.
A similar look for the virtual platform is also more performing and faster especially in the case of navigation (and consultation) through devices such as smartphones and tablets. The order and reduction of the spectrum of colors use serves to give cleanliness, convey essentiality and concreteness. A good idea from both an aesthetic and a graphic point of view.
Visibility and SEO optimization
The web designer, of course, is not the only professional figure involve in the creation of a site. Around the concept of visibility revolve – together with that of web design – other key aspects that require the intervention of technicians, first of all search engine optimization (SEO) . It will be useful to explain that there is a close link between these concepts,
since web design is able to influence the way in which content is publish online. One thing that can, in turn, directly affect search engine algorithms (and how they index that particular site). Furthermore, web design must aim to reduce loading times : these can also decisively influence the positioning in the results.